Software reviews from someone who builds software.
I'm Anik, a CTO. I build SaaS products, WordPress plugins and custom apps for a living, and I review SEO and marketing tools for the love of the game.
What I write
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Best tool for job
Roundups that match tools to one job, one budget or one kind of site.
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Tool alternatives
What to switch to when a tool stops fitting, and what you give up by switching.
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Tool vs tool
Two tools side by side on the features that decide the choice.
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Tool review
One tool in depth: pros, cons, pricing and who should skip it.
Browse by category
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SEO suites
All-in-one platforms for keyword research, rank tracking, audits and backlinks.
First articles in progress
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Content optimization
Tools that score a draft against the pages already ranking for its query.
First articles in progress
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Internal linking
Plugins and SaaS that find and add links between your own pages.
First articles in progress
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WordPress plugins
SEO and site plugins, judged by someone who writes them.
First articles in progress
Latest
The first reviews are being written.
They will appear here as they go live, starting with internal linking tools and SEO suites.
Why a CTO reviews SEO software
My working days go into building software: SaaS products, WordPress plugins and custom apps, including LinkBoss, my internal linking tool. Reviewing other people's tools is the part I do for fun.
I look at them the way a builder does: what the product really does, where it cuts corners, and who it is for. Because I own LinkBoss, every page that mentions it says so.
Need a SaaS product, plugin or custom app built?
Building software is my day job as a CTO. Send me a message on LinkedIn with what you have in mind.